diff --git a/app/javascript/flavours/glitch/components/media_gallery.js b/app/javascript/flavours/glitch/components/media_gallery.js
index 605a2862b6..6133181025 100644
--- a/app/javascript/flavours/glitch/components/media_gallery.js
+++ b/app/javascript/flavours/glitch/components/media_gallery.js
@@ -6,7 +6,7 @@ import IconButton from './icon_button';
 import { defineMessages, injectIntl, FormattedMessage } from 'react-intl';
 import { isIOS } from 'flavours/glitch/util/is_mobile';
 import classNames from 'classnames';
-import { autoPlayGif, displaySensitiveMedia } from 'flavours/glitch/util/initial_state';
+import { autoPlayGif, displayMedia } from 'flavours/glitch/util/initial_state';
 
 const messages = defineMessages({
   hidden: {
@@ -226,7 +226,7 @@ export default class MediaGallery extends React.PureComponent {
   };
 
   state = {
-    visible: this.props.revealed === undefined ? (!this.props.sensitive || displaySensitiveMedia) : this.props.revealed,
+    visible: this.props.revealed === undefined ? (displayMedia !== 'hide_all' && !this.props.sensitive || displayMedia === 'show_all') : this.props.revealed,
   };
 
   componentWillReceiveProps (nextProps) {
diff --git a/app/javascript/flavours/glitch/features/video/index.js b/app/javascript/flavours/glitch/features/video/index.js
index 5cbe01f268..227f298e4c 100644
--- a/app/javascript/flavours/glitch/features/video/index.js
+++ b/app/javascript/flavours/glitch/features/video/index.js
@@ -5,7 +5,7 @@ import { fromJS } from 'immutable';
 import { throttle } from 'lodash';
 import classNames from 'classnames';
 import { isFullscreen, requestFullscreen, exitFullscreen } from 'flavours/glitch/util/fullscreen';
-import { displaySensitiveMedia } from 'flavours/glitch/util/initial_state';
+import { displayMedia } from 'flavours/glitch/util/initial_state';
 
 const messages = defineMessages({
   play: { id: 'video.play', defaultMessage: 'Play' },
@@ -114,7 +114,7 @@ export default class Video extends React.PureComponent {
     fullscreen: false,
     hovered: false,
     muted: false,
-    revealed: this.props.revealed === undefined ? (!this.props.sensitive || displaySensitiveMedia) : this.props.revealed,
+    revealed: this.props.revealed === undefined ? (displayMedia !== 'hide_all' && !this.props.sensitive || displayMedia === 'show_all') : this.props.revealed,
   };
 
   setPlayerRef = c => {
diff --git a/app/javascript/flavours/glitch/util/initial_state.js b/app/javascript/flavours/glitch/util/initial_state.js
index fdf004527f..0aaf659048 100644
--- a/app/javascript/flavours/glitch/util/initial_state.js
+++ b/app/javascript/flavours/glitch/util/initial_state.js
@@ -14,6 +14,7 @@ const getMeta = (prop) => initialState && initialState.meta && initialState.meta
 export const reduceMotion = getMeta('reduce_motion');
 export const autoPlayGif = getMeta('auto_play_gif');
 export const displaySensitiveMedia = getMeta('display_sensitive_media');
+export const displayMedia = getMeta('display_media') || (getMeta('display_sensitive_media') ? 'show_all' : 'default');
 export const unfollowModal = getMeta('unfollow_modal');
 export const boostModal = getMeta('boost_modal');
 export const favouriteModal = getMeta('favourite_modal');